
A study published by the Psychological Science journal reinforced the reciprocity principle, stating that people like others who also like them as well, and revealed that women are more romantically attracted to mysterious men who are unsure about the reciprocity of their attraction towards them.
The study was conducted on 47 college women with Facebook accounts, who were asked to view the profiles of four male students who had previously seen their profiles. The men included in the study had to decide if they:
a) Liked the women a lot;
b) Found the women average;
c) Were uncertain whether they liked the women or found...